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CRM evaluation, email platform migrations, integration troubleshooting, segmentation setup — I help organizations untangle fragile tech stacks and build integrations that work.
Led emergency migration from Luminate Online to Mailchimp; consulted on CRM selection across 8 vendors using a structured 10-category requirements framework; improved email delivery rates and engagement metrics.
CRM evaluation, email platform migrations, integration troubleshooting, segmentation setup — I help organizations untangle fragile tech stacks and build integrations that work.
Led emergency migration from Luminate Online to Mailchimp; consulted on CRM selection across 8 vendors using a structured 10-category requirements framework; improved email delivery rates and engagement metrics.