Image 1 of 1
Image 1 of 1
Image 1 of 1
Image 1 of 1
Multi-channel campaign planning across digital ads, email, direct mail, and social. I establish KPIs upfront, hold vendors accountable to performance data, and track ROI with real rigor.
Led and tracked direct response ROI, oversaw digital ad performance dashboards across Google, Meta, YouTube, and Display; projected campaign performance and ROAS targets
Multi-channel campaign planning across digital ads, email, direct mail, and social. I establish KPIs upfront, hold vendors accountable to performance data, and track ROI with real rigor.
Led and tracked direct response ROI, oversaw digital ad performance dashboards across Google, Meta, YouTube, and Display; projected campaign performance and ROAS targets